We're sending off the prototypes for review by watch bloggers, photographers and fanatics then heading back to Melbourne for a quick break before ramping up the marketing. It's on.
Before beginning this journey, we couldn't have guessed there would be such a large, friendly, generous, enthusiastic community of watch enthusiasts out there.
So many people dedicate a huge amount of their spare time to the watchfam; through unpaid, unbiased reviews on blogs or building communities on instagram based on a love of specific brands, or watch features.
It would have seemed strange not that long ago to be sending off our only prototypes to virtual strangers on the other side of the earth but we do so now without any hesitation and look forward to seeing the reviews, opinions and photos appearing soon.